Awatar Singh's Story
Job Profile:
As owner of the brand involved in everything currently as it is the initial stage. Setting up the team , designing and sourcing, financials , IT etc
The Decisions That Matter
Moving from operations to merchandise to understand retail concept thouroughly
Career Profile:
A new venture , kids brand "amtheboss"
It is my first OWN venture after working for 15 years with organised retailers
Degrees That Matter:
Guts to take risk and do on own , wish i had done this earlier
Retail always suggest organisations to take merchandisers who have front end experience of the customer and have spent over 2 years in operations , and not theoretical experience
Plans For The Future:
known across the nation for the brand name "amtheboss"
Prized Accomplishment(s):
merchandising at mydollarstore india , turning around general merchandise contribution from 5% to 35%
Changes In The Professional Environment:
We were lucky to be in retail during the initial stages , to be part in learning .
Curently that's one major thing missing in retail
Growth Strategy:
Lead from the front , and open to learn . In india very few Bosses are respected as individual , most "POST" is respected , would prefer being respected as an individual
Role Model:
The dabbawallas in mumbai , keep things simple and organised