Vivek Kumar Gupta
SEO Manager
Vivek Kumar Gupta is a member of:
Vivek Kumar Gupta's Experience
SEO Manager
FabFurnish.com, Gurgaon, INDIA
Program Mgr
Yatra Online Pvt. Limited (Yatra.com), Gurgaon, INDIA
Team Lead/ Tech Lead
Stellar Information Systems Ltd, Gurgaon, INDIA
Team Lead/ Tech Lead
Acknown Technologies, Gurgaon, INDIA
Online Marketing Executive
Compare Infobase Ltd, Delhi, INDIA
Vivek Kumar Gupta's Education
MCA
Guru Gobind Singh University
BCA
Christian Eminent Academy, Indore
Blog Experts
Vivek Kumar Gupta's Story
Recommended Courses and Certification
I would Recommend, you should have a MBA Degree from a premier University or IIM to achieve higher in Online Marketing.
Recommendation
http://www.seomoz.org/
“Visual Marketing: 99 Proven Ways for Small Businesses to Market with Image and Design” by David Langton
Growth Prospect in marketing
If you see Online Marketing has grown faster in last 1-2 years as more and more companies are going online, business are growing so the marketing.
Importance of 4ps
The 4Ps are: Product (or Service),Place,Price and Promotion. It is very important to stick to 4P's as only a good product can have a good place and promotion. A bad product having good marketing does not do better.
Branding
A Branding is a factor which is the back bone of a business right now. Now, You have to work for Branding thru your marketing approach. A brand is more to grow instead of a Non-Branded Company.
Importance of sales
Sales is a very important factor for any organization, But good marketing can only lead to great sales. So your main focus should be on good marketing, sales will come accordingly.
Role in an organization
I am handling the search engine optimization and online branding of FabFurnish.com. I work to get good visibility over search engines like Google, yahoo and Bing. Its a very challenging task, as SEO is changing day by day due to recent changes in Google Algorithm Like Panda, Penguin, etc.
Importance of On line marketing
Online marketing can not be ignored right now in any case. More and More Companies are going online. Ecommerce in India is growing very fast and will have a very good trend in coming years as the internet penetration increases in India.
Marketing
Marketing is the action or business of promoting and selling products or services across a medium it may be offline or online. It is very much important because a good marketing can generate sales in seconds.
Motivating Factor
My Main Motivation, comes from inner to achieve higher in career as well improve my knowledge so that it is as par industry. You can not be motivated from outer if internally you are not well.
Future trend
Trends are very good right now in Home Decor Section. It is growing rapidly in India.
Positioning the product
Our Products are truly world class. We Sell Best Quality Furniture, Home Decor, Home Furnishing Items Pan India.
Motivating
I would tell them to see the people, friends who are earning less than them and check unemployed people who are still struggling for a job. You are far better from them so why not improve yourself to get higher.
Suggestions to aspirants
I would suggest do the market research first and check the company details before going for an interview.
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