Top 10 Common SEO Mistakes
Webmasters spend a lot of time and efforts on optimizing a website.They try different strategies to get higher search engine rankings fortheir website, but some of them fail to get desired results justbecause of some mistakes. In this article I have listed some commonmistakes which should be avoided while optimizing a website as they mayhave adverse effect on your Search engine rankings:
1. Keyword Stuffing:Putting the same keyword again and again or using hundred differentspellings or tenses of the same keywords in your keyword meta tag isknown as keyword stuffing and considered as spam by search engines. Youmust avoid it as it may harm your search engine rankings.
2. Duplicate Content:Make sure to have some unique and informative content for users on allweb pages, it must be related to your business. Having the same contenton your different pages of website must be avoided as it may have anadverse effect on your search engine rankings.
3. ALT Tags:Do not forget to add ALT tag while using images in your website. Youcan use your targeted keywords also in ALT tags. It makes your websiteaccessible for search engine spiders.
4. Framesets:Avoid using framesets as frames-based pages behave differently fromstandard Web pages, affecting essential Web functions like printing andnavigation. search engines cannot index framesets.
5. Navigation and internal linking:Proper navigation and internal linking is also matters a lot.Navigation menu should be easily accessible by users. Make sure thatthe anchor text linking to pages within your own website is relevant tothe target page.
6. Anchor Text of Inbound links:Having a lot of inbound links is not enough but the anchor textpointing to these links is also very important. The anchor text shouldbe targeted to your main keywords and the web page they point to shouldhave those keywords.
7. Redirects:Redirect is used to re-route users from one URL to another and searchengines consider it as you are trying to trick them. You must avoid it,if necessary then use only ‘301 redirect’ which is the safest method toredirect.
8. Cloaking:Cloaking is a technique used by some webmasters to display differentpages to the search engine spiders than the ones normal visitors see.You should always avoid any form of cloaking as it strongly forbiddenby most major search engines now.
9. Over Optimisation:Over optimization shows that your site has been designed for searchengines and not for users. It may drop your search engine rankings assearch engines are now able to detect over optimized sites so you mustavoid over optimization.
10. Impatience: Search engine optimisation requires a lot of patience. You must wait for few months for resultsafter optimizing your website. Have a little patience and you will getyour desired results if you properly optimized your website usingethical SEO techniques.
Thanks & regards,
Neeraj Srivastava
1. Keyword Stuffing:Putting the same keyword again and again or using hundred differentspellings or tenses of the same keywords in your keyword meta tag isknown as keyword stuffing and considered as spam by search engines. Youmust avoid it as it may harm your search engine rankings.
2. Duplicate Content:Make sure to have some unique and informative content for users on allweb pages, it must be related to your business. Having the same contenton your different pages of website must be avoided as it may have anadverse effect on your search engine rankings.
3. ALT Tags:Do not forget to add ALT tag while using images in your website. Youcan use your targeted keywords also in ALT tags. It makes your websiteaccessible for search engine spiders.
4. Framesets:Avoid using framesets as frames-based pages behave differently fromstandard Web pages, affecting essential Web functions like printing andnavigation. search engines cannot index framesets.
5. Navigation and internal linking:Proper navigation and internal linking is also matters a lot.Navigation menu should be easily accessible by users. Make sure thatthe anchor text linking to pages within your own website is relevant tothe target page.
6. Anchor Text of Inbound links:Having a lot of inbound links is not enough but the anchor textpointing to these links is also very important. The anchor text shouldbe targeted to your main keywords and the web page they point to shouldhave those keywords.
7. Redirects:Redirect is used to re-route users from one URL to another and searchengines consider it as you are trying to trick them. You must avoid it,if necessary then use only ‘301 redirect’ which is the safest method toredirect.
8. Cloaking:Cloaking is a technique used by some webmasters to display differentpages to the search engine spiders than the ones normal visitors see.You should always avoid any form of cloaking as it strongly forbiddenby most major search engines now.
9. Over Optimisation:Over optimization shows that your site has been designed for searchengines and not for users. It may drop your search engine rankings assearch engines are now able to detect over optimized sites so you mustavoid over optimization.
10. Impatience: Search engine optimisation requires a lot of patience. You must wait for few months for resultsafter optimizing your website. Have a little patience and you will getyour desired results if you properly optimized your website usingethical SEO techniques.
Thanks & regards,
Neeraj Srivastava
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