They changed the lexicon for the word, search. Now the phrase "I'll just Google it" has helped make the internet search giant become world's first $100 billion brand beating other household names like Microsoft, and Coca Cola to McDonald's.

The analysts of the Brandz Top 100 Most Valuable Global Brands by consultants Millward Brown found that the company's value of $101.4 billion puts it 25 percent more valuable than computer software king Microsoft at $77.3 billion, reported Daily Mail. Coca Cola ($68.5 billion) managed the third place in the list.

Following are the top ten valuable brands:

Rank 1
Company: Google
Value: $101.4 billion

Rank 2

Company: Microsoft

Value: $77.3 billion

Rank 3
Company: Coca Cola
Value: $68.5 billion

Rank 4
Company: IBM
Value: $67.5 billion

Rank 5
Company: McDonald's
Value: $67.3 billion

Rank 6
Company: Apple Inc
Value: $63.9 billion

Rank 7
Company: China Mobile
Value: $62.2 billion

Rank 8
Company: Energy major GE
Value: $59.9 billion

Rank 9
Company: Vodafone
Value: $50.2 billion

Rank 10
Company: Marlboro
Value: 50.1 billion

Courtesy: IANS