CRM stands for Customer Relationship Management. It is a process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.

CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.

CRM - Who leads the pack?
With the wide variety of CRM software available in the market one wonders who to choose. There will always be those who excel in any field. The CRM field as well boasts of its major players- those who have surpassed expectations and met with customer needs, thereby inducing customer satisfaction,

CRM´s ROI - The true picture
The return on investment (ROI) from CRM implementation is essential and needs to be measured as it provides a yardstick for success