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India The next Fast Food Nation
At the DLF Place mall in the upscale South Delhi neighborhood of Saket, shoppers and employees sit more or less side-by-side in a new “desi” food court, digging into traditionalIndian dishes ranging from biryani to dosas to seekh kebabs.There's something for everybody — at many tables three generations are sitting down together. But that's not the reason these traditional upstarts have succeeded in storming what was once the bastion of western brands like McDonalds and Pizza Hut. Some of the city's most famous restaurants are represented here — some of them a century old — transformed by smart uniforms, cheery signage and shining show kitchens to look every bit as clean, efficient and modern as their multinational competitors. Welcome to the future of Indian fast food. Explore here restaurants in Bangalore . “[Quick Service Restaurants or] QSRs are quite successful in India,” said Arun Chanda, founder of New Delhi-based Mint Hospitality Consultancy. “Over the last five years, a lot of Indian companies have started getting into the franchising model and expanding into different cities.” Credit marketers at DLF for inducing popular brands like Karim's, Nizam's,Moti Mahal, Nathu's Sweets, Rajdhani and Sagar Ratna — which had already launched multiple sit-down Restaurants in Delhi — to experiment with nascent fast-food franchises. source"cnn.com"
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