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GSI Launches Minisite for Indian Jewelry Industry
Gemological Science International (GSI) has launched its first minisite, http://www.gsiindia.net/, dedicated specifically to the Indian jewelry industry. GSI has been in India since 2006 and its business now serves both export and local sectors, according to CEO Mark Gershburg.
"The minisite concept has been used by many non-jewelry companies. We believe this is its first application in the jewelry industry," says Mr. Gershburg. "This approach allows us to offer more Indian-directed services online without overcomplicating our main site. It also shows our dedication and strong belief in the future of the Indian jewelry industry." In support of the Indian industry, including those looking to enter it, the GSI-India minisite provides information and services that are unique for a gem lab. For example, it offers a list of Indian suppliers of equipment and services along with directories of Indian jewelry associations, trade publications, and retail jewelers all over the country.
"Practically anything that can be done in the lab can be done by our MobilLab," says Mr. Gershburg. "It creates economic and efficiency advantages throughout the gemstone/jewelry supply chain."
GSI's customers in India, or elsewhere, also have the unique benefit of viewing their actual reports online, rather than just as data. Another one-of-a-kind feature allows GSI customers to track the progress of their goods in the lab in real time.
"The minisite concept has been used by many non-jewelry companies. We believe this is its first application in the jewelry industry," says Mr. Gershburg. "This approach allows us to offer more Indian-directed services online without overcomplicating our main site. It also shows our dedication and strong belief in the future of the Indian jewelry industry." In support of the Indian industry, including those looking to enter it, the GSI-India minisite provides information and services that are unique for a gem lab. For example, it offers a list of Indian suppliers of equipment and services along with directories of Indian jewelry associations, trade publications, and retail jewelers all over the country.
"Practically anything that can be done in the lab can be done by our MobilLab," says Mr. Gershburg. "It creates economic and efficiency advantages throughout the gemstone/jewelry supply chain."
GSI's customers in India, or elsewhere, also have the unique benefit of viewing their actual reports online, rather than just as data. Another one-of-a-kind feature allows GSI customers to track the progress of their goods in the lab in real time.
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