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Some of the points to be noted that might help Online retailers:

1.)        Leverage Strategy

Most online retailers in India are investing a lot on customer acquisition. They think more traffic equals more sales.

They invest a lot on social media marketing to grab more eyeballs and spend huge bucks on PPC ads to establish their brand in search results. But when it comes to retention, they forget to pay any attention. As an e-commerce marketer, if you’re not focusing on retention, you’re only doing half your job and can expect only half the results.

2.)        Product Illustration 

Your product copy has a huge impact on your sales. It is the only way by which you can describe and give your shoppers a virtual experience of your product. Product descriptions should be persuasive and compelling to help you drive more sales.

Product descriptions, when done well, will not only help you convert more customers, but they can play a big role in attracting more people to your site too. How? Well-written product descriptions will rank better in search engines and will boost your product search engine visibility.

3.)        Keen to Experiment

Mostly believe in following the tried and tested approaches that have been successfully worked for others. But every business is different; if someone else has implemented a program successfully, that does not mean you can easily follow in their footsteps. The key is to customize it according to your site, audience and objective of the company to achieve.