Ten Predictions For Twenty10
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Ten Predictions for Twenty10

Systems Engineering Director
There are many ways to begin a New Year. Most people do it with resolutions however many of us are usually nursing broken resolutions by January end. According to me there is no better way to start the New Year than by Publishing Predictions. It sounds lot more intelligent. Resolutions are for those who want to correct the mistakes of past but prediction are for giving ourselves room for making new mistakes. Predicting anything outside professional area will surely be dumped as blasphemy, hence I have confined my predictions to Telecom and Internet.

Five Telecom & Internet Predictions of 2010 for the Global Market

1. The year of the gizmos: 2009 saw launch of hundreds of gadgets, it must come as no real surprise to you that 2010 will be the “year of gizmos”! New players will jump into the fray but this will not start a price war. The reason being that competing device manufactures are dependent on less competing component makers. The savings from cheaper data access by Service Providers will get spent in subsidizing new gadgets. Telco’s are not complaining gizmos are certainly better than selling dongles.

2. The cloud gets an address: The persistent resistance from enterprise to use cloud based applications, will result in apps providers to collaborate with IT Giants. The 2010 will see the emergence of smarter application services making enterprise work as internet islands. This is good news for IBM, HP, Oracle…

3. Data plans will get smarter: Telco’s will move towards efficient management of point-to-multipoint traffic delivery using crowd-sourcing analytics. The data plans with accelerated downloads (as opposed HSI) will be discounted to create differential value for uploads, sharing and collaboration. Opportunity for smart rating and charging systems based on intelligence from DPI.

4. Talk back to your Avatar: Did you forget to fertilize your farm today or maybe your virtual pet is suffering from attention deficiency? Internet is not everywhere. Is Zynga listening to your needs? Social Games will tie up with micro-blogging platform or bulk-sms providers (short-code) to allow users to talkback to the virtual world.

5. Search with a Purpose: Search engines will upgrade from “Context” to “Purpose” for better user experience. The search will get smarter and use location intelligence too. Unsolicited push-based search service is lurking round the corner.

Five Telecom & Internet Predictions of 2010 for the Indian Market

6. 3G License: The 3g frequencies have been struggling to make its way from Sanchar Bhavan files to the 3 sectored antennas. 3G promises to bring work instructions (read email) on the go. 3G also allows friendly social networking connections to poke us during working meetings. Wonder how revenue from all these services will add up to pay for whooping 35,000 crores ($ 7B) of license fees.

7. Work from Home: We have learned the way of outsourcing work thousands of miles away from the country of its origin however we have not found a suitable model of moving the work 20 miles away from office to the employees home. Telecom and IT companies have opportunity to unleash plethora of offerings to make it easy for enterprises to keep people off the road.

8. Web to the rescue of consumers: We have one voice/data plan for country; we have one price for coke, why do we have to pay more for veggies and fruits in big cities? What is needed is allowing farmer to decide the MRP and building the supply chain around MRP? Web based Cooperative Society Application (on the lines of AMUL) can revolutionize the Agri products. Cloud computing champions listening?

9. Number Portability: No one needs it. Tell me honestly if you remember more than 2 phone numbers and if you really believe that your mobile number is your identity. The hassle of going thru’ MNP procedure isn’t worth it. The dual SIM phone is a better option than the overheads of MNP. 2010 will see premature death of MNP.

10. Value Aggregation Services: The battle for value added services will move from innovation to sustenance. The effort spent by operators to be the first one to launch the next big innovative, differential and killer application has only resulted in increasing their sustenance cost, interoperability issues and increased customer care needs. Operators will inch closer to outsourcing low yield value added services to value aggregation service provider.

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