Sources familiar with the matter have said Apple is planning to convene an important but small meeting in New York later this month to announce the launch of a media related product.

According to sources, the meeting has nothing to do with the iPad 3. In addition, although Apple TV is expected to be launched in later 2012, but the company will certainly hold such a conference in Hollywood or Silicon Valley, so this meeting in New York should also have nothing to do with Apple TV.

Senior vice president of Apple's Internet software and services Eddy Cue will attend the meeting in New York, he is in charge of Apple's media sectors such as iTunes Store, App Store, iBookstore, iAd, iCloud and so on, so it is expected that Apple will announce the product which is related to advertising or publishing at this meeting. iPad resource: ipad video converter.