Colleagues evaluate Ive to be humble, funny, quiet, self-confidence, hard work, talented.
Good design includes three elements, products designed by Ive are called artwork
Ive was born in the British capital London, he is now 44 years old, his colleagues called him "Johnny". This British virtually participated in all the design of Apple's products after Jobs returned to Apple company, including the iMac series which helped Apple's revival, the digital music player iPod series, the smartphones iPhone series and the tablet PC iPad series. iPad tip: convert dvd to ipad
Ive leads a simple and stylish design, makes the rounded corners, one-touch, aluminum surface and the slide screen become theasynonymous of current Apple products.
Ive said that good design consists of three elements. The first element is the use, that is, What the products will be used to do? Whether it can be effective as anticipated? The second is the appearance, which decides the experience when we use it and the reasons why we must get it; the third element is the most important: the demands of the product, what is its characteristic? What is your feeling about it?
Ive won the 2003 Designer Year Award of London Designer Museum, he has more than 300 Design patents. Both in the eyes of the users and developers, all the products designed by Ive are artworks. In fact, including the first edition of Apple's iPod, Ive's six designs have become in New York modern Art Museum.
He was not happy when first entered Apple, boundless creativity continued to go abortion
However, when Ive first entered Apple during that time, he did not like a duck to water.
Ive served as Apple's senior designer in 1992, Apple's chief designer Thomas Meyerhof was very optimistic at him, Meyerhof said, Ive understand the difference of Apple, asked him to work in Apple, "is to (make this difference) go further".
Ive was 25 years old then, for him, to become Apple's designeris one of his dreams. Ive graduated at Newcastle Polytechnic (now Northumbria University), he studied the art and design there.
Unfortunately, Ive's filled passion subjects to the thinking set of the core team and marketing staff in the beginning, ??the computer models Ive made came to an untimely end, creativity constantly go abortion.
"We lost (the designer) status, but have to concern about the right competition." Ive said.
Ive's creativity was lying in the cabinet util Jobs let them out
Associated Press reported that without Steve Jobs' appreciation and reuse Ive's design talent was unable to play so thoroughly. In 1997, after Jobs returned to Apple as CEO, he appoint Ive as Apple's senior vice president of the industrial design department. Something you may care about: convert mov to ipad
Ive is the secret leader of Apple's talented design team. Some people say that Apple is a religion, and Apple's design team is a more fanatical religion.
Ive and Steve Jobs' co-operation arose out many great Apple products, the first successful product is the iMac desktop, it reshape the home computer to be an interesting and affinity thing, it was put into market in 1998 in one shot.
Later, iPod in 2001, iPhone in 2007 and iPad in 2010 continued successfully capture the market. To the end of 2010, Apple has gone beyond Microsoft, to be the world's most valuable technology-based enterprise.
People who understand Apple's culture said that "This is absolutely impossible without Ive".
Apple's senior vice president of technical team Norman evaluated, some of Ive's ideas "was lying in the cabinet", and Steve Jobs was the person who took the creativity out of his closet.
Ive's design let Apple get a matured brand style. According to Norman's statement, this style has gone deep into Apple's genes.
