Greenfield found that Blu-ray player ranked first among the consumers who already have HD TV; Zogby found that Blu-ray player ranked after the high-definition TV in the consumer Christmas shopping list, came in the second place. There is a close relationship between the popularity of high-definition TV and Blu-ray. Just like DVD eroded VHS VCR sales 10 years ago, Blu-ray has begun to erode DVD sales.

U.S. investment firm Pali Capital analyst Richard Greenfield said that Blu-ray's popularity rate is much faster than DVD. Tip for blu-ray fans: blu-ray converter. "After it was on sale for two years, DVD player has only 1.2 million users, the price is higher than Blu-ray player's $ 129 price on Black Friday." After it entered the market for two years, sales of Blu-ray player is twice as much as DVD sales.