It was reported that with the overall decline in home entertainment expenses and the change on video viewing habits, in the first half of 2011, the U.S. television and Blu-ray movie disc sales rose by 10%. The number of discs leased through subscription packages and self-service rental kiosks increased substantially, and consumers will continue to stay away from the traditional video stores. In the United States, the total home entertainment spending including DVD, video on demand and streaming video fell 5 percent in the first half of 2011, to $ 8.3 billion. Blu-ray related: rip blu ray.

As the traditional DVD sales declined, the total sales of Blu-ray and DVD discs in the first half of 2011 fell by 18%, to $ 3.9 billion. However, sales of Blu-ray disc has increased by 10%. DEG has not separately disclosed the specific Blu-ray and DVD sales.

Industry executives said the increase of the Blu-ray player popularity makes the Blu-ray high-definition picture quality appeal to more consumers. Warner Home Video president Ron Sanders said: "Blu-ray's penetration in the family has been very good. Consumers are increasingly willing to buy a Blu-ray."

As a lot of Blu-ray player prices were declined to under $ 100, in the second quarter of 2011, U.S. households with Blu-ray devices increased by 2 million, reaching 31.6 million. Blu-ray tip: blu-ray to dvd. DEG said, Blu-ray discs, digital video, video on demand and other high-margin products all experienced growth last year.