In the past, if the iPhone is called as a portfolio, then some people may not agree, and think this is only a cognitive illusion, because the iPhone also has other alternative products in its true sense. However, since Apple released new products last week, iPhone has become a veritable portfolio of products. Today, iPhone has 5 products, 10 prices. iPad tip: free music downloads for ipad. Product and price may vary by country, here we only take the United States for example to analysis:

Including pricing, iPhone has always followed a routine pattern. This makes people think of that very year, iPod was once selled at the $ 50 price range, from the lowest $ 50 to the highest$ 500. Similarly, customers can now choose to buy corresponding iPhone products according to their budgets. Of course, or focus on product performance, or focus on price, every buy decision has a trade-off bound.

In order to simplify the problem, we divide the iPhone prices into two categories: the contract price and the bare metal product.

From the above figure, we can see the contract price and the bare metal product price of all products, and it can even be used to compare with the bare metal price of other competitors' products. Something about iPad: copy pictures to ipad. To facilitate further evaluation, we combined the above two charts into one, please see below:

From the graph you can clearly see, in addition to 3GS, the bare metal price of the other four mobile phone is $ 450 more expensive than the contract price. This $ 450 can be regarded as the price toreplace the operators (GSM operators) to the contract machine.

Through the map, you can see much more information. The bare metal price, that is, the price Apple sell products directly to the customer, but in fact a lot of iPhones are sold to the secondary markets all over the world, in these places, Apple did not reach any distribution agreement with local carriers. In order to avoid the distribution channels conflicts, Apple can not sell their products to distribution channels at the price below the bare metal price. This has led to the direct result that the bare metal price must be very close to the the purchase price of the operators.

In fact, this can be confirmed from the iPhone average selling prices (ASP) apple released. iPad resource: download youtube videos to ipad. Someone once made a curve according to apple's last quarter prices, and the results show that its middle price is very close to the average sales price.

Therefore it can be speculated, in the future the iPhone product's average selling prices will be roughly remain unchanged. Although Apple launched the 3GS at a cheap price ($375), but there is also the 64G at high price. The low price 3GS just offset the high price 64G.