Link Building Program is the acquisition of incoming links to the website from other relevant web sites and directories. Link Building is an important strategy to help improve search engine positions as part of a search engine optimization campaign.

Link Building Tips

• Try to link to your most relevant page when getting links
• Create the Anchor text with relevant keywords
• Don’t be afraid to link out to relevant high quality resources
• Use deep linking strategies i.e. try to get the links with your inner page URL’s
  

Link Building Strategies

• Submit website to general directories like DMOZ, Yahoo! Directory and Business.com
• Submit your site to relevant niche directories
• If you have a local site submit to relevant local sites
• Join trade organizations
• Get links from industry hub sites
• Submit your website Content in Press Releases
• Submit Article Directories
• Exchange the links with relevant theme based websites

Link Building Advantages

• Increasing Link Popularity
• Driving Relevant Traffic
• Brand Building
• Improves website visibility in the search engines
• Website will get a higher ranking on search engines
• Get highly targeted visitors to your web site
• Google Page rank will increase
• Receive return visitors

Source: http://www.smarte-commerce.com