Google Search Engine Guidelines To Crawl Your Website
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    • Google Search Engine Guidelines to Crawl Your Website

    Nagaraju Goud

    Web Marketing Manager
    If Your website wants to list in Google search engine, then you need to follow the guidelines of the search engine. Here I am including some of the Important Google guidelines for you.
    1. Link structure is important to the search engine spiders. Make a site with a clear hierarchy and text links. Each and every page should be accessible from at least one static text link.
    2. Create a site map to accessible by users with links that point to the important pages of the site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages. Then it is easy to crawl by the search engines.
    3. Content is the king for the search engines. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
    4. Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images.
    5. Meta Tags were very important to the website rankings in search engines. Make sure that your TITLE and ALT tags are descriptive and accurate.
    6. Broken links are frustrating for users. Check for broken links and correct HTML. Broken links are a sign of a poorly maintained website. If the user will find more broken links on the website, then he will not show interest to browse other pages.
    7. Keep the links on a given page to a reasonable number i.e. less than 100 links on each and every page of the website.
    8. Allow search engine bots to crawl the sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
    9. Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler. If you use a robots.txt file, make sure it is correctly written because an incorrect robots.txt file can block the bots that index your website.
    10. Make pages for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
    11. Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
    12. Avoid hidden text or hidden links like the links which are coming from the FFA website and blog comments.
    13. Submit your website to Google at http://www.google.com/addurl.html
    14. Submit your site to relevant directories such as the Open Directory Project and Yahoo!, Dmoz as well as to other industry-specific expert sites.

    Source: http://www.smarte-commerce.com
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