"Magical" this word is often used for apple product marketing scheme, but what makes it carry forward was start from the iPad . In early 2010, apple CEO Steve jobs introduced to the public this new generation of tablet computer, the first adjective is magical

"Magical" this concept actually only appears for three times in the ipad introduction, two times from the mouth of the jobs, another is Jony Ive designer in a propaganda films mentioned, at the time, the concept has not been able to produce resonance in the audience. People wonder, an completely built on existing technology, function based on the new notebook computer, how can be called magic infinite?

IPad on the market has been achieved a huge success, so far more than 25 million sets sales. But Motorola Xoom sold 125000 sets up, blackberry PlayBooks production data is 500000 units, it is not clear how much real sold. Now here we are not discussing the ipad successful, but the reasons for the success. Also we found that some disappointing fault, it can support YouTube video directly, we have to use video converter for iPad for downloading youtube to iPad, and DVD to iPad converter for transferring DVD movie to iPad.

Ipad's virtue is that any people who contacts it will has intuitive grasp for its operation,  is that for the rapid response through the full screen, a finger can let its in hundreds of tool room relaxed conversion. Apple is familiar with some basic things such as people thought way , the way people interact, including the ipad.

Modern people can communicate with world through the touch, the mouse, keyboard Ipad make people as far as possible through the touch directly to communicate, try to reduce the barriers in the course of transformation.

When iPad realize great economic value in the marketing, we began to notice that it would have an effect on the portable computer in the future development trend. Look at around 2007 from smartphone market we can easily find the apple iPhone had an great effect to rivals, now, the after ipad introduction for a year and a half, we just saw the market the figure of the challenger.