Say you have recently launched a new website and want Google to display it on its first page when someone enters the keywords, then you need to follow some basic principles that will increase the site’s rating.

The content in your website should be original and should not be copied. A copied content may hamper your ratings and will not do any good to the concerned webpage.

If 10 websites provide links to a particular ‘A’ website and 5 provide links to a ‘B’ website, then the ‘A’ site has a chance of having a higher rating than the ‘B’. However it is to be noticed that if the 5 websites providing links to the ‘B’ sites have a good rating than those 10 linking to ‘A’ and appear on the first page of a search engine then ‘B’ would have a better rating and has a better chance of being displayed on the first page when someone types the keywords in a search engine.

Another fact to be taken into account is that if you are running a healthcare website and links to your website have been provided by a sports website then it does not help bettering the rating of your site. The sites providing links to your websites should be relevant to the subject your website has content for.

It is also important to keep working on your website on a regular basis and keep it embellished with every new update. This helps your website get more visitors, hence helping it get a higher ranking on the search engine. One should try getting as many numbers of visitors as possible to his website as it solely gives the website a higher standing than others.

One should also make sure that the website does not encounter HTML errors. In this case the website may gain an ‘infamous’ status which may prove disastrous.

A single page of a website should concentrate on a single keyword rather than trying to encapsulate many keywords in a single page or article. To get a higher rating this is an important aspect that a website has many pages, each concentrating on a single keyword.

However it is better that all these keywords are related to a single topic. One can make a website on soccer and include pages with keywords like ‘goal’, ‘referee’, ‘penalty’. This will help the website to a reasonable extent rather than having a website on soccer and encasing keywords like ‘tennis’ and ‘health drinks’.