Optimization Is Mainly Human Interaction
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Optimization is mainly human interaction

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usability and site performance optimization. I once read a book, a famous American master Steve optimization. Krueger writes, he praised the effects of optimization of the first principle is "Do not let my brains." Maybe it looks like there is no clue, my first contact with this sentence is a bit dizzy, if you want to do this that are very difficult. "Do not let my brain," this concept in the different people who have a different concept, which returned to the above mentioned "optimal human experience is to spend the most difficult because we have to guess the user's mental," this sentence. And who is not the same, each one will have a culture of life in different geographical differences, or because the educational experience by understanding the different problems with the difference, or personal views and habits are different, and so have a variety of different We want everyone to understand that our site can easily use the site to achieve his desired purpose of this is simply too difficult, and human optimization of these differences have to do is put into a unity.
Each site will have different purposes, there is e-commerce sites, corporate presentation sites, personal sites and so on. Now we need most of the humanities in order to optimize the case of e-commerce type of website optimization about human process. The concept of e-commerce site is very clear, is to reflect the business, can online shopping, online tickets can be can be an online trading platform, in short, is to let users on the network to achieve business objectives. Now e-commerce sites generally have two parts b2b (business to business), b2c (business-to-normal scattered users), b2c e-commerce website design the highest level, if we can make a successful company b2c web site shows that something else b2b business website or websites and so on are nothing, the reason is very simple, it is because the above mentioned people who had differences. E-commerce site has a very important indicator is the "conversion rate" (that is, browsing web surfers into a customer's rate). This concept is what we measure an e-commerce site is an important indicator of success, he also plays an important role in the optimization process. Introduction to some of the concepts of e-commerce we get to the point, when we want to optimize the site, we quickly completed the technical optimization, because of technical optimization of specific steps need to optimize the project is relatively fixed and evidence-based. But many people do not know how to start optimizing the humanities, in fact, very simple and that is "beta", the general trial will be divided into two parts: First, we will try it on their website to have a general understanding, then we need to find some common trial users, the user trial process in general, we will not give any indication that they only need to observe quietly record the steps for each step in the operation process and used the time to understand some of their ideas. In the "trial" the future we can analyze the test results need to modify the section. Remember the trial process, we do not give any indication of users to be tested so as not to disturb them. Back to top mentioned "Do not let my brain" concept, in fact, this sentence means to express a "simple", easy to use e-commerce site is a success. "Simple" aim we need to run through every part of the entire site.
Below we follow the "trial" process analyze the process in the optimization problems that need attention. Visit this site from the beginning, we are not able to clearly see this site name? Do? There is a product catalog? There is a navigation menu? Today there is a key recommendation of products? There is a discount product area? This series of question marks is for e-commerce sites, and if we will consider other sites for other factors, such as for a news page, we will consider there is today's headlines? I want to watch football last night's score and the Chinese team pictures in there? And so on. This test is no specific standard, any movements are random are our burst of action, so this test can not be like the kind of shopping malls or local stores, and so as to give us a test form so long Chazi us to draw on the outline. Do all the tests to be very natural, the only way we can truly understand users in the course of the difficulties encountered. We sometimes people can be tested to allow him to complete a topic, such as: let him go to the website to buy a new blockbuster dvd, or ran them to find the latest news or even a month before the news. The entire test must be conducted in a harmonious environment, do not let people feel nervous in the test, that would greatly reduce the accuracy of test results. Tests also need to fund, the site size, etc., adopt different solutions.
Usually, we optimize the focus will be concentrated in the navigation menu, catalog, Site Search, page layout, purchase process and so on. Below I give some small examples to analyze the mistakes that many sites, how to optimize. We look at a text that most sites will have committed an error, the text is a form page one of the most important element, we can use the text text color, size and position to distinguish their importance, into the title and content and so on. There are many site's home page into a dense mass that we see is a piece of text, we will soon have this site do not like. This is what our domestic websites have a lot of errors, the site for different purposes have different design directions, many business leaders do not know how to design, they go to refer to some other site to make the designer design your site requirements and ideas, so no matter what direction will cause the site feel the same, and thus lose their theme.
Now we go to some enterprises such as the website, then do not go see this business is doing, at first glance is a large business news, news felt like a large corporate Web site into a news site. Some people say that we put on the home page About it, so people on the site's home page to see what our company is doing a. Looks really good idea, but we should be clear that the user is in the "browsing" and not "read the page", so that large tracts of text that no one interested in seeing, the user will only be reading something of interest, Other basically browsing. We can make a simple test, you can now pass a person around you a newspaper, so that they read the newspaper, carefully look at how they read the newspapers, everyone will look at the whole turn the newspaper, at least he will read A full-page and start reading the title of an article. Absolutely no one will pick up a newspaper or from the top left corner of the lower right corner to start a word by word reading newspapers. Advantage is that the site is "link", we can fully utilize the link to guide users to read things that interest them, or guide them to read what we want him to see. We can now look at the previous site to optimize, and remove the large page text as needed into the link. There is also a commercial site will all the mistakes, is to allow customers to complete the required registration information when the need for too many columns. Many people who have Internet experience, and now most of that business website will have up a column, if registered as a member of what will be what kind of service, well we go up about it. Click the Register button, open the page, boy how to be so many days, also painted red asterisk are required! Forget whether or not registered! This website will be up at once because of a lot less customers.
Some people insist on not being scared off complete, well begin to fill the user name, password, confirm the password ... ... "ID number"? "Phone number"? All of a sudden we stopped, they can not fill it? But painted red asterisk, well I do not want to let people know this information, I go, look at the other site have the same service and require less information, although the service is not good but not as good as other sites this site famous. This is a lot of people experience the Internet, many Web site owners anxious and want immediate control to customer information, they will feel that this would account for market opportunities. In fact, they are wrong, we let the users think about using our site slowly they feel very safe here and the service very good people would want more services, they naturally will be up this information in. But we do not know the user when the site we will put them to scare away completely lose this part of the user, so to the site and the loss of enterprises, no matter how much larger than those registered users will be the interests of the larger. So when we see the site in the optimization process the registration process, when these columns we have to advise them to voluntarily fill out the required, and in some of the key inside the page to add some information about registered customers and the general customers will enjoy the different treatment suggest that this will play a multiplier role.
We have introduced two examples of optimization on the humanities, because so many examples we do not list them all, to go to the actual summary of the work. Is not the best looking is the best web pages, practicality is more important than the artistic. Above optimization problem for those we optimize an existing site, if we would make a new site, preferably at an early stage to consider some of these issues, after all, do anything to make up in advance to consider stronger than the later more. Hope you are able to make the best of the Web site, Web Design industry to improve China's position in the world.
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