Steps Taken by SBI Cards to improve its customer Satisfaction:-

• SBI Card Launched 14 payment options - The only Company in India to offer 14 different modes of payment options to customers. This includes SBI Account holders who can direct their remittances through Onlinesbi.com; National Electronic Fund Transfer (NEFT) and Over The Counter (OTC) (at SBI Branches)
• One of the first few companies to have migrated to the Europay, MasterCard and Visa (EMV) platform. SBI Cards uses this cutting-edge technology for its wide spectrum of Credit Cards thereby offering unmatched additional security and convenience.
• Insta-Card for making immediate spends and enabling payment over an extended time period through monthly installments
• A lucrative rewards program including the option to redeem reward points against Card outstanding
• Comprehensive real-time SMS alerts system with more than 60 types of useful and critical alerts for cardholders
• Launch of a cutting-edge IVR (Interactive Voice Response) system, which is truly customer-friendly and offers a host of services to the customers including the facility to block lost cards 24x7
Kadambi Narahari, CEO, SBI Cards, said, “The SBI Cards brand is based on the value proposition of ‘Make Life Simple’ – the core promise of our brand. The proposition stands testimony to the company’s continuous efforts of simplifying the lives of our customers. Multiple initiatives underline our commitment to keep delivering and surpassing the expectations of our discerning customers.”

Also, initiatives like the adoption of a robust grievance redressed and complaint decrease mechanism by SBI Cards has facilitated the creation of multiple, easy to access, customer facing touch-points.