Kadambi Narahari, CEO, SBI Cards, said, "The launch of the EMV chip based cards for over 85% of our new cards will help our customer with greater security features. We will move to EMV for 100% of all new customers and cards within a few weeks."

This latest security technology prevents fraudulent usage due to possible cloning of credit cards. The EMV chip will also enable SBI Card to roll out more customer centric offers. EMV is also in line with the new RBI guidelines for higher credit card security. Most of SBI Cards' new credit cards will come with an EMV microchip which will store encrypted customer information for unmatched additional security and convenience.