There are some strategies which I would prefer to do marketing for these types of industrial products-

STRATEGY NO-1

Key things to consider when marketing these products are:

• As a marketer for these kinds of industrial applications or products, a lot of focus needs to be placed on reinforcing the BRAND NAME . Sounds simple – but a number of PR and marketing professionals go off on a tangent promoting this benefit or that feature and forget to focus on pushing the strongest feature an industrial product has – its brand name. just for example When a widget breaks, the engineer doesn't go onto the internet and type in that he is looking for an a widget that does XYZ – he types in the brand name of the widget that's damaged and then tries to find who his closest local supplier of the same widget is. It's not particularly exciting from a marketer's point of view – but imperative if you want the brand to be found.
• Your keywords and brand name are coming up consistently well in search engines and you are getting referrals and website traffic, this means the strategy is paying off. So I would prefer to do online marketing first from various industrial products seller like

www.indiamart.com

www.exportersindia.com

www.alibaba.com

www.tradeindia.com and many more are there to sale your products and promoting your brand.

STRATEGY NO-2

If your agency or marketing manager can put a well-presented CASE STUDY OR PRESENTATTION in front of 20 of the right consumers, presented in a format and language that is easy to understand, you may find your return on investment is better than if it were simply blanket editorial or advertisement in any publication and newspaper which might consider using your article as a space filler.

STRATEGY NO-3

I know that the links to four marketing strategies mainly are

• Market Penetration,
• Product Development,
• Market Development
• Diversification.

So as per these strategies firm selling industrial products or services like your company tries to find new business opportunities, various marketing mix activities can serve to limit or enhance the chances for success.

These activities include-

1. Training Existing/New Sales Staff,
2. Better use of Capacity
3. Hiring additional Sales Staff
4. Selling present offerings to New Markets with present distribution channels
5. Adding New Outlets, channels or offices
6. Changing Trade Promotion Spending
7. Changing Advertising Spending
8. New Product Development
9. Competitive Pricing of the product line
10. Launching a new Advertising Program
11. Need for providing technical information about the product to salesman & consumer
12. Customers to be contracted are fewer in number.
13. The channels of distribution involved are shorter & quicker
14. Necessity for a direct contact between producer and user especially for rendering 'pre-sales' and 'after-sales' services.

STRATEGY NO- 4

Personal Salesmanship is, therefore, highly needed in the industrial goods market. Whether it is the selling of raw materials or supplies or selling the capital equipments, the services of an efficient a trained salesman are inevitable. He must have technical knowledge of his customer's production processes. He should also have the ability to convince the customers of the savings resulting form the purchase of the equipment or material he wants to sell. It is also his duty to provide sample for 'trial running'. The nature of the salesman's job is dependent on the buying situation.

STARTEGY NO -5

SOME PROMOTIONAL OFFER

• Provision of guarantees
• Free goodies
• Increase credit period
• Quick Transportation System
• Personal attention
• After sales service
• Provide free samples

How to do advertising

Still, advertising is meaningful as the demand for industrial goods. It is concerned with conveying information about a product or a service, and the company producing that product to potential buyers. In the case of consumer products advertisements are given through all the possible media. But in the case of industrial products this method cannot be applied as the number of buyers is small. In other words, the type of media used will depend largely upon the market and the type of media used will depend largely upon the market and the type of product.

• In an industrial market environment, radio or television advertising can seldom be justified,
• Other mass media such as national and trade press are often effective.
• Where, government departments and public authorities are the main product outlets,
• Direct mail of high quality product literature would be apt.