Microsoft - Unlocking The Potential Of Feature Phones
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Microsoft - Unlocking the potential of feature phones

Mobi and Social Media Consultant

What is OneApp?

Microsoft OneApp is a new software application designed for feature phones – the phones most commonly found in emerging markets. Many phones in the market today are limited in the features they can deliver; OneApp expands the capabilities of these handsets to deliver new apps and services as well as a great mobile experience.

How do I get OneApp?

At present, OneApp is available in South Africa through Blue Label Telecoms and their mibli service. Microsoft plans to launch OneApp in more countries within the next year.

How does OneApp work?

OneApp has both client and server components. The client is a lightweight application that is designed to run on the most popular feature phones. The infrastructure components of OneApp are deployed in conjunction with partners to easily and quickly roll out a branded and customized mobile application experience powered by OneApp.

How big is the OneApp client?

The OneApp client is very small (150KB) which makes the download fast and easy to install.

What kind of applications and services are included with OneApp?

The exact set of mobile apps and services will vary by partner. For example, mibli will include a mobile wallet, Windows Live Messenger, popular games, and multiple feed readers for sports, news, finance, and more.

What devices can run OneApp?

OneApp runs on most feature phones that support Java.

How do I learn about developing Apps for OneApp?

Software developers can write new apps for OneApp using industry standards like Javascript and XML. The OneApp software developer kit is expected to be available for developers by the end of 2009

Source; http://www.microsoft.com/oneapp/Default.aspx

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