2. Optimizing the Content:

It is of utmost importance that your content is well organized and the important keywords have been used in all the right places.

The Home page is the most important page for people doing general research before making an actual purchase on your website. It's important to optimize the Home Page around 3-4 important keywords. The Home Page will attract the highest number of inbound links and it's important to pass this along to the most important category pages.

The Home page should have internal keyword rich links to category pages that are designed for people doing more specific research related to a category of product. It's is essential to optimize the category page around 2-3 important keywords pertaining to a single topic. For e.g. In case the category page is for "mountain bikes"---keywords should be like "mountain bikes", "MTB", "tough bikes".

The Category page should link to specific product pages. The product page should be optimized around 2 keywords

Key Points while optimizing specific pages:

• Write the title meta tag including at least your primary keyword phrase. Also include your second and third phrases if possible. However, limit the title to around 70 characters so you might just have to use two out of your three chosen phrases.

• Write the description meta tag including all three of the keyword phrases. This should be meaningful and written in good English with a limit of around 200 characters. The description can often double as the summary or first paragraph of your copy.

• Now work out the structure of your copy, write keyword rich subheadings that help you organize your material.