How energy drinks and juices are gaining popularity in India?
In the recent years, India
has been observing a sweeping shift in consumption of non-alcoholic
drinks, like energy drinks and juices. The growing middle class that
currently is around 350 million, rising urbanization and increase in
purchasing parity are some of the primary reasons, prompting this
change.
As per companies and markets, publishers of global market research reports and analysts, in its recently released report informed that Indian non-alcoholic drinks market which in 2008 stood around Rs 216 billion is projected to grow almost by 15% during 2009-2012. The research report sheds light on different factors that drive the growth of non-alcoholic drinks market in India.
Furthermore, rising health consciousness among the masses has increased the popularity of these non-alcoholic drinks. And as expected, cola sales have been plummeting due to rising health issues and this seems to have boosted the growth of country’s non-carbonated drinks like energy drinks and juices.
As per the segment level analysis, fruit/vegetable juice market would witness the highest growth around 30 percent in value terms in 2009-2012, followed by energy drinks segment. In these changing times, a greater awareness towards health beverages and energy drinks is being witnessed and the best part being people don’t mind coughing up a little more for them. Indian companies are undoubtedly cashing in on the health and wellness understanding/awareness among the masses by launching products that meet their requirements.
The research report covers energy drinks, carbonated drinks, fruit/vegetable drinks, bottled water, tea, coffee and coffee.
As per companies and markets, publishers of global market research reports and analysts, in its recently released report informed that Indian non-alcoholic drinks market which in 2008 stood around Rs 216 billion is projected to grow almost by 15% during 2009-2012. The research report sheds light on different factors that drive the growth of non-alcoholic drinks market in India.
Furthermore, rising health consciousness among the masses has increased the popularity of these non-alcoholic drinks. And as expected, cola sales have been plummeting due to rising health issues and this seems to have boosted the growth of country’s non-carbonated drinks like energy drinks and juices.
As per the segment level analysis, fruit/vegetable juice market would witness the highest growth around 30 percent in value terms in 2009-2012, followed by energy drinks segment. In these changing times, a greater awareness towards health beverages and energy drinks is being witnessed and the best part being people don’t mind coughing up a little more for them. Indian companies are undoubtedly cashing in on the health and wellness understanding/awareness among the masses by launching products that meet their requirements.
The research report covers energy drinks, carbonated drinks, fruit/vegetable drinks, bottled water, tea, coffee and coffee.
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