Due to their characteristics and abilities B2B marketplace is still relatively underused. However, the trend is changing and many companies started to realize the enormous potential of these promising online channels store. Now the aim is to adopt a common market as a sale or purchase of the channel will change the way the company handles the sales and purchase brings higher productivity and sustained profitability of its bottom line.

What is the B2B marketplace?

Business to Business Market is an online system where buyers and sellers come to communicate, collaborate and make business transactions. B2B marketplace handles a large number of participating companies, as a community. The main objective is to organize the market trading platform filled with features that allow members of the leadership of individual business processes via the Internet and increase company productivity.

Two basic indicators firms increase revenue and productivity savings. Both of these two indicators show a better result if the company includes the marketplace can function in the area of their business.

Let's see some compelling reasons why companies should start using the B2B marketplace without hesitation:

1. B2B marketplace is a large community of buyers and sellers

Become a member of B2B marketplace to obtain immediate access to thousands of potential buyers and suppliers. Typical B2B marketplace has over 100 thousand members. This gives the opportunity to extend its business to find new customers and suppliers in this new community. Operation closely with members of the new company to acquire all the chances to increase their business significantly.

2. Marketplace in real time, allowing buyers to make a quick decision

The buyer can study, compare and research products offered on the market without having to leave the market. The ability of B2B marketplace to provide key information needed to decide on the purchase helps the buyer to faster buying decisions.

Studies show that 47 percent of full buyers visit Web sites without having all the information necessary to purchase the product. Products offered on the market are integrated with the eCatalog and seller's Web Store. This will help increase buyer conversion rate significantly.

3rd Sophisticated eCatalog helps display comprehensive product features

An eCatalog is an Online product content management solution with powerful user interface which provides efficient navigation, searching and integration capabilities to organize and publish information on the product and enable real-time management of business processes related to buying and selling.

It stores product content in a single database and organizes product information under a predefined categorized hierarchy. It also has advanced search features so that buyers can locate products easily.

Studies show, in many cases, buyers can not make critical decisions on procurement due to poor content of the product resulting lost business opportunities for companies. To avoid this, all B2B marketplaces adopt one kind or another advanced eCatalog system that provides a compelling value proposition. As a result, companies can expect increased revenue, improved customer satisfaction and shorter sales cycle.

4th Sales solution accelerates the sales process and reduces costs

Marketing chain and integrated into B2B marketplace includes each step in the sales process including an offer, negotiating, invoicing and delivery tracking. Electronic sales process significantly reduces the sales contract cycle enables lower production costs. Electronic marketing solution also helps minimize document errors often associated with paper-based systems.

5th eProcurement solution makes it easier to buy

Electronic procurement is a method to conduct transactions between buyers and suppliers via the Internet. An eProcurement system is an integral part of a B2B marketplace. Procurement through a B2B e-marketplace has many undeniable advantages. Transaction costs have been reduced thanks to the simplified transaction process. It saves time and stop frivolous spending by employees.

Aberdeen Group estimates that automating procurement will save SMEs 2 million U.S. dollars per year. And it 'is not to say anything to the cost savings resulting from better supply chain collaboration.

6th Web Store offers new opportunities for the company's retail

Even through the marketplace, you can use the wide range of B2B buyers, B2B marketplace feature that allows the participant companies to build their online store with the same eCatalog provides a great opportunity to target a different market segment. This in itself is a unique opportunity, as new studies showed that an increased number of small businesses with fewer than 20 employees make more than 25 percent of its sales online.

There are other benefits that a company can get involved in a B2B market as well.

Buyer participants a B2B marketplace offers:

Lower transaction costs - Streamlined transaction processing.

Access to new suppliers - B2B Marketplace participating removed geographic barriers and provide access to new suppliers.

Tidsvinster - Provides faster authorization, ordering processes and delivery monitoring.

For providers offer:

Reduced inventory costs - Clearer visibility and forecasting ability allow companies considerably reduce inventory keeping costs.

Access to new customers and markets - B2B marketplace provides a new sales channel that opens up many new opportunities for suppliers.

Increased sales - With access to a larger market, suppliers have the potential to increase revenues.

Reduced costs - Thanks to more efficient air ducts chain costs can be reduced up to 30 percent.

Reduced order processing costs - The Supply Chain Solutions in a B2B exchange may allow sellers to reduce the cost of treatment considerably. Studies show that the cost of processing a purchase order can be reduced from U.S. $ 70 down to U.S. $ 6 only.

Reduced sales and support - By automating sales and customer support processes companies can reduce over head costs about 25-30% lighter.