If you have already launched a PR campaign, then you have built the momentum and positioned your company in the marketplace and against your competitors. Continuing this momentum is paramount in maintaining your visibility in the marketplace. If you must, cut back on different areas of the PR/Marketing services -- distribute 1 press release per month, rather than 3 -- but don't cancel your PR campaign altogether. Once the economy recovers you can easily elevate the services without losing the hard earned momentum and media visibility.

If you don't have a PR campaign in place -- this is when you most need to be visible, agile, and flexible to survive the global economic storms. Launching a cost-effective PR campaign will help bring attention to your company's services or products while staying afloat. But you don't have to break the bank.

Align yourself with a boutique PR firm where seasoned professionals can become an integral part of your strategy team cost-effectively -- and most importantly can provide you with web 2.0 PR strategies that can help maximize your visibility without extensive budget strains, including:

• web 2.0 press releases -- embedded with video, images, links that can increase traffic to your website and web pages
• blogging opportunities - get your business expertise and market leadership out in front of your target audience
• webcasts/podcasts -- bring your expertise to thousands of your target audiences by providing them your know-how
• utilize LinkedIn tools to spread your mission statement

There are numerous ways to launch a cost-effective, results oriented PR campaign -- even in these dire economic times.

Most importantly this is not the time to slash the PR/Marketing budget -- minimize it if you must -- because it will cost you more later to build a PR campaign from ground up.

Jackie Abramian

jackie@bridgeviewmarketing.com