Flash and SEO doesn’t blend together very well although flash animation is a great way to present your intricate content as it permits designer to put more content in finite space without creating harm to page design. It is suitable for gaming sites, technology sites, art and entertainment sites and multimedia sites but it is not substitute for HTML content. The reasons why it is not suitable are elucidated below
Flash needs bandwidth
It is a known fact that flash requires high bandwidth. Despite DSL internet access is available everywhere but still there are multifarious people surfing net from low bandwidth or via dial up connection. Flash files especially those using sounds, cool animations, bitmap images takes time to load.
It pays no heed to user’s need
The ground rules of marketing highlights concentration on user’s needs and requirements but flash based website discounts requirements of user. The intros of infamous websites and splash screens are as annoying as advertisements in multiplexes or cinema halls. Supposedly, you are sitting in a quiet office and you are browsing suddenly a site opens with a bang sound. It may sound quiet embarrassing isn’t it? So, it is quite inappropriate while you are sitting in quite office or you are working from home in late hours.
It is not good for SEO
Flash only websites don’t provide distinctive URL for different site pages which are vital for sharing bookmarks, links and analytics tracking.
It is poor replacement for HTML
Flash only websites omits the full semantic richness that html tags provide to search engines which further aids in indexing and ranking process.
It is deficient of proper page structure
Flash only websites lack page structure which means organizing content and linking is not possible.
Heavy on interactive features
Flash enabled websites are heavy on interactive features and images but as per research conducted in 2008 leading search engines is heavily dependant on text as compare to images. Hence, they fail to understand the meaning of pages.
Spiders can’t handle Flash
Adobe Dreamweavers embeds flash in web pages with code that does not succeed in providing accessibility or simply saying spiders cannot handle flash well.
Need of Flash Player
Flash based websites provides enhanced experience to users who have flash player otherwise you need to install that too.
Back Buttons are immobilized
Certain flash designers use Meta refreshes that disable back button and it may cause inconvenience to users. Moreover, Google Ad Words doesn’t approve pages with disabled back button.
Search Engines are not compatible with Flash
It is a known fact that search engines may not crawl and index content of Flash movies and if it crawls then also there are innumerable errors associated with it and hence we can safely presume that search engines aren’t able to direct visitors to proper page within that file thereby causing loss of revenue.

 In epilogue, flash is only excellent for banner, ads, technological websites or gaming websites otherwise it is sheer wastage of time and one shouldn’t forget the basic language HTML which would always be given preference.

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