Advertising Jargon.....
Before today’s consumers invest in a product or brand, they tap into an environment of influence that is made up of countless factors. The brand’s physical, digital, and sensory expressions all speak to the consumer - in each of his or her many dimensions as a person, citizen, employee, family member, activist and so on. Whether the brand is a company, institution or product, we understand that publics connect and make investments based on their perceptions.
Within the company is a resource that serves as a key asset to achieving long-lasting success. That vital resource is the company's employees. The people that serve as the foundation for implementing business strategies also serve as allies - or enemies - for the company; and mobilizing these internal constituencies in a positive direction can make all the difference in the growth and success of our clients.|
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