‘The winner is the chef who takes the same ingredients as everyone elseand produces the best results!’ This is exactly what the ‘StyleBenders’ team from JBIMS did to emerge as the national winners of the excitingHUL Predictions 1.0 challenge.

Leading FMCG major HindustanUnilever called upon students from top MBA colleges across India to predict thefuture. JBIMS was among the select top 10 B-schools; IIM, XLRI, FMS, ISB;invited exclusively for the contest. The contest tag line said it all…

‘It’sthe greatest shot of adrenalin to be doing what no one has dared to do before!

Conqueringunscaled heights

Discoveringunexplored depths

Unfoldingthe future, today!’

‘Style Benders’ team; PreeteshDixit, Amit Rajpal & Amey Athawale; selected the ‘Hair Care’ categoryto showcase their unique idea for the future. The competition was exciting& grueling with more that 380 teams proposing their promising ideas. Theteams had to go through the grind by making their way through multiple roundsof evaluation. ‘Style Benders’ was the only team from the ‘Hair Care’ categoryto make it to the finals. The ultimate test was the grand finale where theteams had to present their idea to Executive Directors of HUL, the Chairman ofLOWE and other eminent academicians. ‘Style Benders’ did it in style andemerged as the undisputed national winners.

The team expressed their feelingin simple words, ‘Developing the idea and deliverables posed its own challengesand again we faced innumerable moments of frustration and despair, sleeplessnights and a few moments of inspired thinking in between which finally made allthe difference.