Your business may have been thriving in your area for the past 10 years with no competition nearby and a reputation for great service. So, when you decide to take your business online, you might not be prepared to find out how popular your business name is or how competitive your niche is. When entering the World Wide Web, the first dilemma you must overcome is finding a way to define your brand online and a unique domain to do it with.

You might own the only pizzeria or diner in your area, but when you go online, you discover the name of your business is not unique at all. When you set up your local business in your neighborhood, you didn’t have to worry about a business in another state with the same name. Online you do, and it means you could be faced with the challenge of finding a different domain name for your website. read more...