Development, Design and implementations of the

Marketing programs, processes and activities that

recognise the breadth and interdependencies of the

Marketing Environment

F O U R Key dimensions of HOLISTIC Mktg are

1. Relationship Marketing:

Have rich, multifaceted relationships with all the customers, channel members and other Marketing Partners

2. Integrated Marketing:

Ensuring that multiple means of creating, delivering and communicating values are employed and combines in the best possible way.

3. Internal Marketing:

Ensuring every employee in the organisation follows appropriate marketing principles adopted by the Company, (Viz., Various Policies- Vision, Mission, Quality Policies, Environment Policies, Production Policies, Marketing Policies and PRINCIPLES et c.)

4. Performance Marketing: Understanding returns to the business from marketing activities and programs as well as addressing broader concerns and their

legal, ethical, social and environmental

effects.

Karaikurichy Sankaranarayanan Subramanian