People who have been following my Gtalk status message and Facebook are quite aware how Sprinklr is doing :).
We have signed up 20+ clients till now and the number is rising every week with 2 to 3 new clients.
However if I have to share my experience there are quite funny reactions from my prospects that I could mention.
Jacob : How many emails are you doing in a Month?
Client : I am doing 4 to 5 million emails :).
Jacob : Wow thats really nice. However I notice most of your emails going into spam and usually the email reaches my Junk Folder after the offer is over- basically late.
Client: Yeah I know that is the pain and my CEO is also concerned about it, as its affecting the business.
Jacob : I completely understand the pain. Well, to start with Sprinklr assures you a delivery of 95% of the emails into the Inbox and can send out emails at the rate of 4 millions/hr.
Client : OMG! really ?
Jacob : Yup (Smiling ).
Client : When can I see the Demo?
Jacob : How about tomorrow 2.30 PM ? Shall we do a "Gotomeeting" ?
Client : Yes, let me coordinate with my marketing guys and my tech team.
Jacob : Cool!
-------------------------------------The Next Day-------------------------------
The Client is very impressed with Demo and is already speaking very high about it.
Client : Wow the platform is fantastic and seriously I had no idea that so much goes in it.
Jacob: Which part of the demo did you like the most?
Client : I like the place where you showed me "How the ISPs (gmail, Yahoo, AOL, Hotmail etc)
react to my creatives".
Jacob : Yes it is very powerful.
Client : What is the cost ie; involved ?
Jacob : Let me put you through to Saurav he will be the right guy for it.
Client : Ok.
Saurav : Hi Mr. Client, how are you doing today?
Client : I am doing good Saurav, I wanted to take things forward and start off immediately.
Saurav: Sure, looking at your volumes. We will be able to give you at Rs. 0.0x/email.
Client : Wow did not see that coming. Hey Saurav You are expensive.
Saurav : Well Mr. Client, how much are you spending right now?
Client : I am spending Rs. 0.0y/email.
Saurav : Thats nice, but sir I am only dy more than what you are spending currently.
Client : No No Saurav I want it in Rs. 0.0y. See I am comparing Apples to Apples.
Saurav : Mr. Client How can you say that the comparison is between Apples to Apples.
You are sending emails to the Spam Folder with a Red color warning label which says that you are fake and the rrecipient should not open the email as it could contain a virus.
Client : Well you know Saurav that is the cost that I want to spend.
Saurav : No problem sir, then I would suggest you that you send lesser amount of emails, but at least make the exercise productive.
Client : No Saurav I cannot reduce it its very important for my business.
Saurav : Well sir I could go down a bit more but I will not be able to match your cost completely.
Client : Then I am sorry Saurav. I think I will stick to my system for sending out my emails.
The Client hangs up the call.
In the room - Me, Jacob and Manju get into a huge silence.............
I would really appreciate if anyone has any comments or, any suggestions on how to handle such clients.
What is better- spend less and send the email to junk or, a bit extra to land it in the Inbox?
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