What Is Better- Spend Less And Send The Email To Junk Or, A Bit Extra To Land It In The Inbox?
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What is better- spend less and send the email to junk or, a bit extra to land it in the Inbox?

Managing Director
People who have been following my Gtalk status message and Facebook are quite aware how Sprinklr is doing :).

We have signed up 20+ clients till now and the number is rising every week with 2 to 3 new clients.
However if I have to share my experience there are quite funny reactions from my prospects that I could mention.

Jacob : How many emails are you doing in a Month?
Client : I am doing 4 to 5 million emails :).
Jacob : Wow thats really nice. However I notice most of your emails going into spam and usually the email reaches my Junk Folder after the offer is over- basically late.

Client: Yeah I know that is the pain and my CEO is also concerned about it, as its affecting the business.

Jacob : I completely understand the pain. Well, to start with Sprinklr assures you a delivery of 95% of the emails into the Inbox and can send out emails at the rate of 4 millions/hr.

Client : OMG! really ?

Jacob : Yup (Smiling ).

Client : When can I see the Demo?

Jacob : How about tomorrow 2.30 PM ? Shall we do a "Gotomeeting" ?

Client : Yes, let me coordinate with my marketing guys and my tech team.

Jacob : Cool!

-------------------------------------The Next Day-------------------------------

The Client is very impressed with Demo and is already speaking very high about it.

Client : Wow the platform is fantastic and seriously I had no idea that so much goes in it.

Jacob: Which part of the demo did you like the most?

Client : I like the place where you showed me "How the ISPs (gmail, Yahoo, AOL, Hotmail etc)
react to my creatives".

Jacob : Yes it is very powerful.

Client : What is the cost ie; involved ?

Jacob : Let me put you through to Saurav he will be the right guy for it.

Client : Ok.

Saurav : Hi Mr. Client, how are you doing today?

Client : I am doing good Saurav, I wanted to take things forward and start off immediately.

Saurav: Sure, looking at your volumes. We will be able to give you at Rs. 0.0x/email.

Client : Wow did not see that coming. Hey Saurav You are expensive.

Saurav : Well Mr. Client, how much are you spending right now?

Client : I am spending Rs. 0.0y/email.

Saurav : Thats nice, but sir I am only dy more than what you are spending currently.

Client : No No Saurav I want it in Rs. 0.0y. See I am comparing Apples to Apples.

Saurav : Mr. Client How can you say that the comparison is between Apples to Apples.

You are sending emails to the Spam Folder with a Red color warning label which says that you are fake and the rrecipient should not open the email as it could contain a virus.

Client : Well you know Saurav that is the cost that I want to spend.

Saurav : No problem sir, then I would suggest you that you send lesser amount of emails, but at least make the exercise productive.

Client : No Saurav I cannot reduce it its very important for my business.

Saurav : Well sir I could go down a bit more but I will not be able to match your cost completely.

Client : Then I am sorry Saurav. I think I will stick to my system for sending out my emails.

The Client hangs up the call.
In the room - Me, Jacob and Manju get into a huge silence.............

I would really appreciate if anyone has any comments or, any suggestions on how to handle such clients.

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