The debut of KindleFire made the growing Tablet market more buoyant. According to data from iSuppli, 2011 Tablet PC shipments reached almost 65 million. The Agency expected that by 2015, the figure will reach $ 287 million. Apple iPad solid growth must not be ignored, of course. The fourth quarter of last year, Apple iPad shipments have reached to 18.6 million, and Amazon slod 3.9 million KindleFire.

The Kindle Fire is a tablet computer version of Amazon.com's Kindle e-book reader. Announced on 28 September 2011, the Kindle Fire has a color 7" multi-touch display with IPS technology and runs a forked version of Google's Android operating system. The device—which includes access to the Amazon Appstore, streaming movies and TV shows, and Kindle's e-books—was released on November 15, 2011. Kindle Fire has stronger functions, however, it also have some shortcomings, such as you can not convert dvd to kindle fire directly, due to the dramatically fast improvement of information technology, many technology companies developed various converter software, such as kindle fire video converter and kindle fire movie converter .

The Kindle Fire retails for US$199. Estimates of the device's initial bill of materials ranged from $150 to $190, with one analyst estimating a total production cost of $201.70.[10] Analysts have projected the device to be a strong competitor to Apple's iPad,[8][11] and that other Android device makers will suffer lost sales.[12][13] Amazon's business strategy is to make money on the selling of digital content on the Fire, rather than through the device itself.

The Kindle Fire's external dimensions are 7.5×4.7×0.45 inch (190×120×11 mm),[17] with the visible area of the screen a little smaller than a standard 4×6" photograph.

Customers began receiving their Kindle Fires on November 15, 2011, and in the following December, customers purchased over 1 million Kindle devices per week.[18] Analysts had estimated that over 6 million Amazon Kindle Fire tablets would be sold in the fourth quarter of 2011.

Isuppli made data shipments of Amazon KindleFire Tablet 2011 that was lower than figures released by the Barclays Capital in January 2012. Barclays Capital estimated that Amazon sold 5.5 million in 2011, KindleFire is expected to sell 18.4 million in 2012. The Investment Bank believed that from 2012 KindleFire will maintain steady growth, per cent from 2013 to 23.1 million units, to 2014 per cent to 27.8 million.

Barclays Capital also expected that KindleFire sales revenue to the content will keep growing with the product itself . Barclays considered now KindleFire the contents is just $ 38.5 million in revenue, but it will grow to nearly $ 1 billion by 2012, and increase 2,453% by 2013, rise to $ 2.68 billion, an increase of 173%, by 2014, it will grow to $ 5.25 billion, an increase of 96%.

As KindleFire to get more recognition and sales, advertisers are also hoping to make profit. TheWeatherChannel Senior Vice President, digital advertising sales SheilaBuckley said: "this tablet computer belongs to a mobile device, but it's also one can hold in your hands, have content of television. At present, this tablet computer need to be achieved a certain scale. I think $ 199 Amazon KindleFire will become an important reformer of the game. ”

Data from a Google search also provides support for this assertion. Google's search data showed that KindleFire sold on November 14 last year after six weeks, KindleFire's Google search volume rose 335%, by contrast, compared with Barnes&Noble launched Nook Tablet's Google search volumes only rose 150%.