It has a lot of disadvantages

In the early days, Amazon promoting the Kindle Fire has not got victory. Even most buyers packaged the Tablet Pack outright to return.

The most common problems include: there are no external volume control button; it's easy to accidentally hit the switch; Web page takes too long to load, it has no privacy protection, after others got the machine can immediately know what you've done; touch screen is often unresponsive, and sometimes even it is complete failure. Besides, it is the same as the ipad, we can not play the mainstream videos on it, if you want to do that, you have better to use a converter like the dvd to ipad converter. What is worse, it also has bad compatibility, it can not transfer music and file to another devices, this point is the same like the ipad, it also need an ipad to computer transfer. However, people prefer the ipad, rather than Kindle Fire.

Amazon put Kindle series products as a key part of its digital business development, and is willing to lose money selling this product in return for market share. Once it has established a dominant position, the company will make money by selling digital movies, books and music.

However, its primary task is to enhance the penetration of such devices. At super low prices, Amazon wants to sell it to tens of millions of users, which must be able to help it. If the Apple Tablet introduced tablet computer to mainstream, then Amazon's benefits is that let people affordable to buy it.

Improved product Amazon said that Kindle Fire is the company's most successful product, but that in addition to showing enthusiasm in the market, there is any other results: Amazon has neither announced sales of Kindle Fire, Kindle Fire's performance has never been disclosed. The company also said it will produce more Fire in order to meet the strong market demand. But at the same time, Amazon also admitted that they have being made efforts to improve the product.

"In less than two weeks, we launched the Kindle Fire upgrade package."Amazon spokesman Drew Herdener said. There was a rumor saying Kindle Fire will use 3d new technology, in that time, you can use Kindle Fire to watch 3d TV shows without a 3d video converter.

New systems not only can improve the performance and multi-touch capabilities, also provides a number of options for users to help them to edit a list of recent activity.

Although Amazon declined to comment, sources said that the company soon will upgrade the hardware—it is most likely to launch in the spring of next year. This may be the Amazon's last chance, Nielsen said: "If you fail again, Fire will be submerged in history.”

Huge investment

Although Amazon refused to say anything about this, analysts estimated the company will sell 3 million -5 million units this quarter, but it has yet adjusted expectations.

Amazon Tablet into a huge, and even cut input into the Kindle e-reader, not only lowered prices, price of $ 79 through entities such as best buy and Wal-Mart sales outlets. According to analyst calculations, if you want to obtain the same as Apple's margins, basic version of Kindle prices may reach $ 180. Amazon invested a lot of money to Tablet computer, even cut input into the Kindle e-reader, not only lowered prices, it also sell price of $ 79 through entities such as best buy and Wal-Mart sales According to analyst calculations, if you want to obtain the same as Apple's margins, basic version of Kindle prices may reach $ 180.

According to United States to market research firm iSuppli estimated that Kindle costs is $ 84 and it sells $ 79, this does not include research and development and logistics costs, as well as discounts for third-party retailers. If all factors considered, through third party retailers such as best buy sells a $ 79 Kindle e-reader, Amazon would have lost $ 20.

For the majority of hardware manufacturers, this would be suicidal. But once the users begin using the device, losses will be shut down and replaced by the consumer starts.

User evaluation

The effect of Fire is far more than electronic reader, the product's performance in this regard it is not better than the first generation Kindle.In the Amazon page to comment about Fire, there are about 4,500 users to leave a message, over one-third gives negative reviews, or Samsung is under a lower rating. In the Amazon's iPad screen, Samsung and following evaluation users only is 2.22% per cent. Percent of first generation Kindle is just 11%. But it is important to note that some iPad users are to buy it from retailers, rather than the Apple official channels to purchase this product, so perhaps they are critical of retailers. For the first generation Kindle, because it has sold 4 years, so commenting have an advantage on the volume of the product (up to 34,000) and popularity.

Differing views

As more and more users commented on the Amazon site, United States investment bank Piper Jaffray analyst Gene Munster has also begun to follow up on this trend. He said the proportion of five-star assessment has slight declined since November 18, from five reduced to 50%. One-star review remained stable, about 13%. "I would have expected the situation is worse." Munster said. He added that buyers are often the most critical in the early days. He expected prices will save Fire. Compared to the version entry of iPad selling at $ 499, the price of $ 199 Fire will have more advantage for the Amazon, to stand out in a second-line products.