Is web content writing one aspect of a web designer's job? Maybe, maybe not. However, it should be the responsibility of the designer to make certain that content for the pages gets written, whether that means hiring an SEO copywriter or having someone in their content development department take care of it. Without text on the pages that explain who you are, what you do, why your product/service is preferable to your competitors and how it benefits the customer, your website will be lost in the sea of the world wide web.

Content is essential not only to convince your visitors that you can help them, but to let the search engines know what your site is about so that they can rank your site. Without well-optimized pages, it's highly unlikely that your website will ever show up on page one, page two, or even page fifty. Who's going to see your great offer? Nobody.

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How should content work with web design?

Now that we know that exceptional web design involves effective SEO copywriting, it's important to know that you never simply design the website, then throw up some content in the final stages for keyword relevance. The copy on your website should flow with the design, so that everything melds together in perfect harmony.

Even the colors of your website should "match" your content. For example, if your color scheme includes cheerful, happy colors like yellow, copy should be upbeat to reflect the personality of the site. Simply put, website content should precede design. Your message, brand and the benefits to your customers are most important; design should be implemented to showcase the content. What will a potential customer gain from visiting a website that has great navigation, graphics that "wow," an attractive color scheme and nothing else? Nada.

The goal of exceptional web design should be to reinforce and enhance the great copy on the page. It's very difficult to write content after the fact, trying to "fit" it in with the design. The result will likely not make a strong impact, which is essential to be successful online today. Whether the web designer writes the copy or hires it done, great copy is priority #1. SEO copywriting and web design go hand-in-hand. If you've made the mistake of hiring a designer who provides everything but the content, which is vital, consider a copywriter who is talented and capable of turning your pages into a wealth of informative, compelling reading for your visitors.

share from Tess Tackett at articlesbase.com by ibuzone.com