• Both needs discipline and patience to implement.
  
• Both don’t produce any quick results and it is very simple to find excuses why we can’t do it.
  
• The biggest challenge is sustaining a routine and doing it regularly. It is very simple to start and stop and do it irregularly but that does not produce the desired results.
  
• We all know the truth about the importance of this but still somehow manage to avoid it or find excuses not to do it.
  
• There is no point in overdoing it and trying to do it at the last minute. Miracles cannot be achieved overnight and the only thing that counts towards good results is regular sustained effort.
  
  

I can go on but I think you get the drift.

So the question is – What can be done about this and how can companies make innovation as part of their regular agenda.

Here are my thoughts:

1. Invest in an innovation platform – This will help you in setting up the infrastructure to do this on a regular basis. This will also make it simpler for you to run innovation programs and popularise this throughout your organisation.
   
2. Celebrate Milestones – This is true whether it is for an innovation program or exercise regime. Learn to celebrate small achievements which will encourage, motivate and keep you focussed on your targets.
   
3. Find company – Identify partners who will help you with your innovation efforts. This will serve 2 purposes. First it will allow you to bounce ideas and get an outsider view which is very helpful for innovation programs. Secondly it will help your discipline since you will find that your partner is sometimes pushing you when you lag in your innovation effots.
   
4. Constant feedback – Continuously monitor what is working for you and what is not and make any corrections accordingly. The constant feedback mechanism ensures that lethargy and boredom is avoided. It also helps you to understand what your strengths and weaknesses are and fine-tune your future programs accordingly.
   
5. Keep the end goal in mind always – It is very easy to forget the end goals in such programs since they are typically long term by their nature. Hence these programs need to be monitored and reinforced by somebody from the executive team who will ensure that the program is kept on track.
   
   

So, is it worth the effort? Experience and history will tell you time and again that innovation is not only important but in fact a survival technique for organisations and their best chance to be ahead of their competitors.

Unfortunately as all good things in life, it does not come easy and there is no short cut to success. It requires sustained effort and patience to make an impact.

In Summary – as regular exercising helps your body in the long run from falling to illness, innovation helps organisations remain nimble, focussed and well ahead of their competitors. All it requires is dedicated effort, patience and constant reinforcement.

So clearly the choice is yours – would you invest in the long term success of your organisation or look for reasons or excuses why you can’t invest in innovation this quarter?

Think about it.

The future of your company depends on this.

Madhu

(http://innovatetogether.blogspot.com)