Brand Wars
Imagine a situation where two school going kids are having competition
to score well in exams and excel from each other. Same is happening in
the ‘Brand’ world; after many brands in line majorly the Pepsi-Cola War
where Sprite is also in-line saying ‘……..baaki sab bakwas’ and now it’s
the Chocolate War. Munch has taken up on the Cadbury’s ‘Pehli taarikh’
campaign recently and has come out in full force.
Let’s take a glimpse of the ad in words; it goes as…. a guy is sitting with a chocolate in his hands and thinking what to do. One friend comes and tell him what you are waiting for, you don’t have to wait for any day or any time to eat chocolate; you can have it anytime any day not only on first; you don’t have to wait for first.
Some time back only we were murmuring the pehli taarikh song all the day long and here comes another funda of having chocolate anytime any day. Nestle has taken such a giant step against Cadbury with a big bang in their ‘brand wars’.
But, if we ask can these kinds of ads easily change the image which the products (chocolates in this case) had built within their respective taste lovers? At a given point of time we may think of switching on to another brand but the loyalty continues with the older one or the most special one and there are some people who despite having both the chocs cannot differentiate between which is their favourite brand.
The companies are adopting a good strategy in building their brand rapport and trying to make its position strong in the race of Brands........
Let’s take a glimpse of the ad in words; it goes as…. a guy is sitting with a chocolate in his hands and thinking what to do. One friend comes and tell him what you are waiting for, you don’t have to wait for any day or any time to eat chocolate; you can have it anytime any day not only on first; you don’t have to wait for first.
Some time back only we were murmuring the pehli taarikh song all the day long and here comes another funda of having chocolate anytime any day. Nestle has taken such a giant step against Cadbury with a big bang in their ‘brand wars’.
But, if we ask can these kinds of ads easily change the image which the products (chocolates in this case) had built within their respective taste lovers? At a given point of time we may think of switching on to another brand but the loyalty continues with the older one or the most special one and there are some people who despite having both the chocs cannot differentiate between which is their favourite brand.
The companies are adopting a good strategy in building their brand rapport and trying to make its position strong in the race of Brands........
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