Types of Inbound or C2B Marketing
Content Marketing
- Corporate Content (Brochure, Catlog, etc.) Mass Marketing to target groups
- Press Release Marketing
- Blog Marketing
- Search Engine Marketing (SEM)
- Search Engine Advertising (SEA) or Pay Per Click (PPC)
- RSS, Atom, XML feed Marketing
- Joining Trade & Professional Associations or Establishing one
- Getting yourself listed in the major Directories, Yellow Pages, White Pages
- Providing corporate information to all probable access points or media by your target customers
- Online Social Media Marketing (SMM)
- Involving in social activities that involves high concentration of your target market
- Exchanging strategic benefits with other businesses for free trials to the potential clients (e.g. A Motorbike co. can give free bike ride in the transition time to those who come to fix their car or bike in a Auto Repair Shop. A after-bath hair lotion, can be given in small sachet for free with any big brand shampoo)
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