Managing in today’s complex international marketing environment not only requires an understanding of the global marketplace, but the ability to think and act ahead of the competition. The shifting global consumer market, change of macro and micro environmental factors, the fast-paced world of e-commerce are key examples of the complexity of the international marketplace. This MDP will help the participants in analyzing these trends and formulate international marketing strategy.

Content 

• Globalization
• International Marketing macro environment. Cultural, Political, Legal
• International Market research
• International Market analysis and planning
• Regional economic agreements
• International Product Management
• International Pricing
• E-commerce, E-marketing and Web-based marketing technologies
• International Collaborative Strategy
International Negotiations