Hyderabad is all set to add to its image of a city famous for pearls and biryani — by also becoming one known for sprawling education campuses and big business schools.

A recent initiative by the Andhra Pradesh government to invite big names in management education has made those of the stature of the Indian Institute of Management (IIM), Ahmedabad, Xavier Labour Relations Institute (XLRI), Jamshedpur, Institute of Management Technology (IMT), Ghaziabad, Tata Institute of Social Sciences (TISS), Mumbai and Narsee Monjee Institute of Management Sciences (NMIMS), Mumbai to line up to open massive functional campuses in the city.

The message from the Andhra Pradesh government is loud and clear: “Make Hyderabad the education-hub of South India. Bring in quality education and in return we will give lots of land at a cheap rate besides good and ready infrastructure.”