Pay-Per-Click Marketing (PPC) is one of the sexier channels in a holistic marketing campaign. A well done PPC campaign can yield immediate results and fast track your marketing efforts. But don't put the wagon before the horse! Remember, you'll want to make sure is polished, your are in place, and you're set to capture email addresses for your before even thinking about launching a PPC campaign.

One attraction to PPC is the control you have over the size and scope of your campaign. Whether you want to run your campaign just in Google or you want to have a presence in all of the major search engines (yes, we're talking about "on-the-rise" Bing) is up to you. Did you know even social networking sites like Facebook offer PPC options?

Not only is where you run your campaign controllable, but how much you spend on your campaign can be highly monitored as well. In fact, a well done campaign can mean BIG results for not a lot of money. And that's music to everyone's ears, right?

PPC is an exciting venture in online marketing but it shouldn't replace an effort to earn organic search results as well. That's why optimizing your site is the next step in our holistic marketing series.