"Post-PC era," the word is all traditional IT giant Microsoft, Intel, Hewlett Packard, such as associative enterprises to fear. Because Apple created a post-PC era, all advantages of these traditional IT giant original destroyed, we all to zero on the starting line, Apple has long been running out very far. For many Apple fans, iPhone is an essential tool, they have brought many best iphone cases.

Since its 2010 iPad was launched on market, "notebook = Office, iPad= entertainment" concept in consumer attitudes began to form. "More and more people on the plane uses iPad , sitting in Starbucks are sorry to open notebook. "Microsoft's employee told the China Business Times journalist, for traditional IT enterprise, it is a very dangerous signal. Their approach is to break the boundaries, don't allow yourself to get into more and more embarrassing predicament in the PC.

Microsoft and Intel are the late comers in mobile domain, from the following to subversion is not an easy thing. But if the war changes a place, introducing familiar enemy positions, we will have more chance to win. Super Netbook ,this is a concept that was created, is different from a notebook, is also different from the tablet. Creating the new markets, while not only lead the new market trends, but also re-establish its leadership position.

The other hand, after the success in the areas of mobile, Apple is willing to extend the advantage to the PC port, iPad is not willing to stay in the "entertainment" segment of the market. Cook made a point of refuting the negative criticism of some PC manufacturers for iPad product, some PC manufacturers pointed out that after the iPad only accesses to information content, and not to create content. Apple has introduced a new application to refute this view. These new applications include new iPhoto Mac photo editing software. What Apple will do next is unclear, but Apple also wants to break the boundaries of intent, which is very clear.

Tablet market will have a greater change this year. IOS and Android are two major systems, but the Android system is not able to play in the enterprise. Now the Tablet market, Apple is the absolute leader. Including Samsung, Amazon and in the second, third, are not themselves a solid position in the Tablet market, the market shares of other enterprises is pitifully small. Microsoft and Intel want to flag tree now, some of the traditional IT companies will respond positively, Android camp could be divided.

Tablet market will appear iOS, Android, Windows three camps of opposition, but as cross-border products will be more and more, changes in the rules of the game, three camps will line up again. In 2012, Apple will be broken in a single situation, but the new pattern will not be broken down in a short time in the forces.

Due to the success of iPad, Apple became the indisputable leader in the Tablet market. ISuppli market share data showed in 2011, Apple accounted for 62% market share in the tablet computer market share, followed by Samsung Electronics, market share is 9%.

Investment consultants of ISI Group analyst Brian Marshall that Apple's overall gross profit 85% from--iPhone and iPad, iPad is very important part of Apple products ecosystem. Apple iPhone will be launched this year, though many iPhone fans have brought iPhone4S and iPhone accessories, such as cool iphone cases and cute iphone cases.