There are two major choices – Google’s Android OS and Apple’s iOS. According to the findings of the research firms globally, together Android OS and iOS have around 95.7% of all smartphone shipments in the last quarter of 2013, which is higher than the previous quarter. It signifies the importance of these two platforms.  

To find out which mobile platform can provide you the most visibility and revenue, you have to look at the numbers from both Android and iOS. Daily revenue from itunes is way higher than android but then android certainly have more visibility.

Find out what most of your target customers are using? iOS or Android?  You need to put your potential customer needs first. The economic strata are also important because of the pricing of apple and android devices. While iphone app will work on few devices, android app will work on more than 400 types of devices.

Each platform offers varying financial opportunities as well, you should choose the platform which will help you in your efforts to monetize.

Companies can build either native mobile apps or cross-platform mobile apps. Many companies make native apps for both Android and iOS, as both these platforms’s brand identities are growing by the day.

Before choosing platform for your mobile app, you can also ponder over the following.

Your requirements for a mobile app development

Where your target customers are located

App development company available to you

Complexity of mobile app

Time – Development to Market

The utmost important thing is to deliver the mobile app to the right audience before someone else grabs the opportunity.