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Mobile Marketing – Pros and Cons of SMS Marketing
A lot has been said about the benefits of SMS marketing for the mobvertiser. The humble SMS or Short Message Service is undoubtedly an excellent strategy for businesses wanting to connect with more customers, via their mobile phones and smartphones. However, this aspect of mobile marketing is not without its downside. It is important that the mobvertiser understands the pros and cons of SMS marketing, before actually entering the field and creating elaborate advertising campaigns. More....
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