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The Relevance of Web APIs for the Mobile Publisher
The last couple of years have seen a sudden jump in the popularity of Web APIs, not only for mobile app developers, but also among mobile marketers and mobile advertisers. Now, APIs are emerging as a vital marketing tool for several forms of businesses. Mobile marketers are now realizing the true value of selecting the right data sets from an API for mobile Websites. In this article, we bring you the relationship between Web APIs and the mobile publisher and tell you how and why choosing the right APIs can be beneficial for the latter. More....
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