It allows the 3D Touch-enabled phone to block any of the expected orientation switches that often occurs while lying down in bed. Even for the video controls Microsoft has gone with the same basic concept of live tiles. It is made possible by letting the users hover on the screen, revealing all the necessary information while the video is on. It frees users from the restrictive device orientation by enabling endless entertainment at the luxury of their viewing habits.

Putting the above-mentioned features for optimal utility can yield Microsoft with truly unique interactive Lumia devices in the near future. However, this shall require some significant efforts from the mobile app developers to build 3D-Touch compatible apps. Although Sony and Samsung tried their luck with the 3D touch features for some Android apps, nothing matches the Windows’ offerings.

Apple also has its 3D-touch technology, but it is limited to finger-tap for revealing additional features. By keeping window’s Live tiles as a comparison, Apple's 3D Touch can is misleading regarding uncertainty prevailing upon the app’s reactivity while holding the icon. Microsoft can take the core idea of 3D Touch to the app level as the Windows UI can anticipate and sense the interactions by providing contextual features.

There are clouds of uncertainty hovering upon the market of the launch of 3D-touch enable Microsoft devices. The retrenchment of Windows Lumia phones is not new in the market and with the advent of hover gesture control rumors are for the launch of Microsoft’s Surface Phones.

Windows may not leverage on the competitive advantage on the app side, but the all new 3D Touch interaction can boost up the Microsoft’s device salesCheck out the new Microsoft Research Video which reveals some of the interesting 3D-touch features and its workability in the area of pre-touch sensing for mobile interaction.