Vast Apportunity- Online Marketing :

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical. Because the advertiser has knowledge of the target audience—people who engage in certain activities (e.g., uploading pictures, contributing to blogs)— the company does not rely on the expectation that a certain group of people will be interested in its new product or service.

Advantage:

- Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience.

- Will get world customur.

- Reduction of Advertising cost.

- Reduction of Chainof distrubution cost.

Disadvantage:

- Low-speed Internet connections.

- Internet marketing requires customers to use newer technologies rather than traditional media

- From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.

Effect on Different Industry – Internet marketing has had a large impact on several previously retail-oriented industries including music, film, pharmaceuticals, banking, as well as the advertising industry itself. Internet marketing is now overtaking radio marketing in terms of market share.