Perhaps, this could be one among the significant article that had lasting impression in my mind that has inspired me to work on planning a simple and easy to understand online executive development program. Thanks to Silicon India; the forum to express what is in my mind for the benefit of the new generation (a sort of market research). I take this opportunity to thank all my friends in SI for their well wishes and whole hearted encouragement to keep on writing.

Excerpts:

" HRD challenges in 21st Century" Excerpts from the speech of Mr. Kumar Mangalam Birla, Chairman of Aditya Birla Group, at national convention organized by HRD Network Forum. He identified key issues to be focused by HRD in an organization.

My friends please make a note of these valuable observations.

Shareholder value creation

Ever increasing expectations of the customer

Developing the employees with a global mindset

Corporate HR is the key member of cross-functional team to inculcate a mindset to focus on value-added growth rather than just asset added growth. Leading to value creation the world's best corporate houses such as Ford, GE and Pepsies have always focused attention on value creation.

Some Predominant Focus Areas for Business Ethics

Total Quality Management programmes (TQM) of companies - Predominance of moral muteness

'Greening' of supply chain-Environmental concerns in decisions making.

Radical changes in designs-For totally recycling of waste
Xerox has developed 'Reverse Logistics’ Process' where it removes old equipment from the customer’s facility to recycle it back.

Business Ethics: Time has come to appreciate ethics not only as a moral but as a strategic concept. The business corporation that will lead the way in the years to come will be the ethical corporation.
Values are based on one's innate belief system and therefore are a thought based system. Ethics are behavioral norms springs from one's own view of good or bad, right or wrong. It is an activity based concept. Business ethics deals with policy considerations founded on organizational values and core beliefs.
Very few examples are there where managers, when confronted with an ethical dilemma stood up for their convictions. They have reasons. It may be because uncertainty in employment conditions and absence of any social security system. So you have to compromise to yourself for survival.
Have you ever considered the relevance of following key areas in background of business ethics
Social responsibility in corporation is proving essential to the long term success of the companies in today's globalised economy? It is not merely a public relations posturing. Managers often say that pursuit of business ethics can cost money. It can lose sales to less scrupulous competitors and drain management time and energy. But Harvard business professor points out those ethical scandals can severely damage a firm, with punishing legal penalties, bad publicity and irreparably injured customer relations. More importantly, even without public scandals, unethical behavior can undermine a firm's organizational spirit.
In order to thrive on the cutting edge of competition there has to be an inevitable change in the corporate mindset from the feudal mercantile competitive mode to the innovative-entrepreneurial-competitive mode. And during and after this process of change in the corporate mindset that business ethics assumes greater and greater importance.

I have tried to update you on the current scenario of industry. All the organization is looking for 'leaner and hungrier' outlook. Extra flab cannot be tolerated by the market so, now the game is how your expectations from industry are matched by the value addition you promise in short and long run. All the talk and system of training is towards building potential for future input from you. Since loyalty from either side - employee or employer - is a disappearing commodity, job security is also on line. So you must concentrate on:

Promise of future potential

Continuous search for excellence

Cost consciousness and reduction

Emphasis on strategy

Exclusive

There is no room for complacency.