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FMCG: The New B-School Buzz
FMCG: The New B-School Buzz
The Fast Moving Consumer Goods sector (FMCG) has emerged as the most popular industry of choice for the 2009 batch of management graduates according to the latest Nielsen Campus Track–B School Survey based on 1,311 second-year students from Top 40 B-Schools. Other sectors leading the students' list were Management Consulting (35%), Software/IT Consulting (23%) and Foreign Banks and Retailing (both 22%).
"Preferences seem to have shifted in favour of large business conglomerates and the IT sector as a consequence of the current global financial turmoil," says Vatsala Pant, associate director of The Nielsen Company, a global information and media company. "Indeed, considering the current financial job market, the security offered by the FMCG industry has become a major attraction for graduates."
Retail emerged out as the most promising sector in the future, with 30 per cent of students opting for the sector. Other industries featured in the Top 5 industries of the future are Management Consultancies (27%), Entertainment and Media (25%), FMCG (21%) and Investment Banking (19%).
Factors such as personal growth and independence in decision making tops the list, when it comes to aspects students consider before joining a company. The take-home salary, company's reputation and flexible working hours are the other issues that students prefer to assess before joining the company.
Graduates tend to stay in their first job for 2-3 years and expect to move on in search of better career options (65%), better salary/ better designation (40%), reveals the Nielsen survey. Also, 17 per cent of students expect to move out of their first job to pursue higher studies. "While the demographic profile of students has not changed dramatically, over the years their expectations from a prospective employer have become sharper. For example, these days, the fact that an employer offers flexible working hours might drive choice in their favour," adds Pant.
McKinsey & Co, Google, HUL, Accenture and P&G are the "dream company" and for more than one in four (27%) students surveyed the most admired role model was Tata Group Chairman Ratan Tata.
The average salary expectation of students from their 'dream company' is Rs 14 lakh this year although more than half the respondents have mentally scaled back their expected salary because of the recent financial market environment, particularly those specialising in Finance.
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